Medtronic Pushes "Value-Based" Insurance for its Diabetes Customers
Medtronic Diabetes is putting its money where its mouth is, telling insurers that its first-generation closed loop technology is so good that the company is willing to pay for any emergency room visits that occur while someone is using these newest devices. The pump-CGM company has captured headlines recently with this bold move that signals what we'll likely see more of as we head into the universe of "value-based" care and insurance -- where proven outcomes will dictate the coverage and reimbursement we see from payers and product manufacturers. The whole notion of VBID (value-based insurance design) is still in its infancy and we're all trying to pinpoint the Pros and Cons. At least one expert describes it as bridging the gap between "Star Wars Innovation" and "Flinstone's Delivery" in healthcare, by shifting the emphasis to how products and services actually impact real-world outcomes of patients. Simply put, if they aren'...