Why We Need Diabetes Awareness Month... More Than Ever
Hello again, Diabetes Awareness Month. Yup, November marks another national awareness month -- aimed at those in America who are pancreatically-challenged or rapidly heading in that direction. And on Nov. 14, we'll once again mark international World Diabetes Day honoring the birthday of insulin co-discoverer Dr. Frederick Banting, who was born on this day in 1891. As always during this time of year, we've been inundated with marketing pitches from organizations big and small. And as always around this time of year, many in our community ponder the perennial question: Does it all matter? Really? Admittedly, it's not outside the realm of reasonableness to question the effectiveness of NDAM (shorthand for National Diabetes Awareness Month). But our country is in a different place in 2017 compared to past years, is it not? It's a good time to set skepticism aside to argue that November's designation as Diabetes Awareness Month truly does matte
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